Based on the global appeal in the Halal market and the unprecedented international expansion of a formerly one-cart business, the 2014 Multicultural Award will be presented to The Halal Guys.
IMO News Service
The Halal Guys will be awarded the 2014 Multicultural Award at the fifth American Muslim Consumer Conference, which will be held on November 15th at the DoubleTree by Hilton Hotel, Newark, NJ.
For the last twenty years, The Halal Guys have been serving diverse amount of people from all faiths and cultures. It is truly a success story, evolving from a single cart to very soon becoming an international franchise.
Every year, American Muslim Consumer Consortium (AMCC) presents a multicultural award to a company that works to promote diversity and multiculturalism, and is inclusive to all minorities in America. For the last twenty years, The Halal Guys have been serving diverse amount of people from all faiths and cultures. It is truly a success story, evolving from a single cart to very soon becoming an international franchise. Mohamed Abouelenein and Abdulbaset Elsayed, founders of The Halal Guys, will receive the award. Past recipients of this award include Best Buy, Ogilvy & Mather and Saffron Road Foods.
The internationally acclaimed reach of The Halal Guys is reflected in AMCC’s larger programming theme, “Muslim Market: Global Perspectives, Entrepreneurs Driving Change,” which seeks to examine how entrepreneurs are driving the development of Halal & ethical lifestyle market, the global outlook of this market and the rising influence of ethical capital.”
Since its launch in 2009, AMCC has been working to address the needs of American Muslim consumers and raise awareness of the $170 billion market. AMCC also works to promote companies and entrepreneurs who seek to develop products for this niche market.
The conference attracts over 400 diverse attendees, including practitioners, community leaders, entrepreneurs, professionals and marketing and advertising executives. This year’s speakers include founders and executives from Elevation Burger, Conscious Capitalism, Kiva, Concert Care, American Halal Co., Patchi Chocolates, Better Business Enterprises, and Hult Prize among others.
The American Muslim Consumer Consortium is the only platform for industry professionals to explore the rich potential of the American Muslim market. This year’s conference is themed “Muslim Market, Global Perspectives: Entrepreneurs Driving Change” and will be held on November 15th, 2014 at the DoubleTree by Hilton Hotel in Newark, NJ.